As fresh coffee became more and more the beverage of choice for consumers in the last couple of decades of the twentieth century, this very lucrative industry exploded. Capitalist conglomerates forced third world growers to live at barely subsistence levels while producing coffee that provided immense profits to the corporations.
This was the crisis that took the fair trade movement into the mainstream and out of the shadows, where it had existed since the 1950s. Organic fair trade coffee eventually became the rallying banner behind which even more products began sheltering.
What started with coffee in general and turned into an emphasis on organic fair trade coffee in particular didn’t stop there. After all, small farmers and producers in other industries were also being exploited by large corporations, and they could benefit just as much from fair trade deals.
Fair trade food in general came into its own as a concept, always including environmentally friendly and organic growing methods as criteria for certification. So now you have fair trade fruit, spices, sugar and products like cotton.
Thanks to the fair trade movement, you can now go into entirely fair trade stores and find all sorts of manufactured products, as well as fruit, vegetables, and of course, organic fair trade coffee.
That’s still the granddaddy of them all, recognized as the industry that kick started everything. As people saw farmers being helped in that industry, it inspired them to extend similar help to many others.
It’s become exciting to watch, to see where the fair trade concept is going to land next.
To read more The Story So Far With Certified Organic Fair Trade Coffee