When you walk through the door at a Starbucks, the first thing you are likely to see is the crowd of people reading the paper or chatting with friends while lingering over a café mocha.
Then, when you look a little further, you will see the smiling face of the barista ready to take your order and tempt you with some of their mouth watering pastries. All of this is done while you are breathing in that wonderful aroma of Starbucks coffees and you hope that the memory will last until your next visit.
The original concept was to create a place where people could meet to communicate, other than at home or work; as CEO Howard Schultz put it, “a third place.” With that in mind, the coffee bar was designed to make customers feel comfortable enough to engage in social interaction. While Starbucks coffees lure them in, the atmosphere itself is designed to invite customers to settle in and hang out for awhile.
Starbucks have a commitment to provide excellent service and coffee, which is evident in how they run their business. At one time they served breakfast sandwiches but some people complained that the food smell overpowered the aroma of Starbucks coffees and made the establishment smell more like a diner than a coffee house.
They also ask their employees to avoid wearing any type of heavy perfume, as that may also interfere with the flavor and taste of the coffee. As well, they have designated their indoor spaces to be non-smoking areas so that again, nothing overpowers the great aroma of their coffee.
To read more Starbucks Coffees With Freshly Brewed Aromas
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